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‘You can’t buy authenticity’ when it comes to social media, says Campus Reform political reporter

Campus Reform political reporter Emily Sturge discusses Democrats’ social media presence, the Trump campaign media movement and New York mayoral candidate Zohran Mamdani on ‘America Reports’.

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"oMg, diD tHe wHiTE hOuSE reALLy PosT tHis?"

That became one of the most common reactions across the White House’s feeds. The answer was always yes.

Serving as director of digital content for President Donald Trump was the most meaningful and intense chapter of my professional life. From the moment we rebooted the administration’s online presence on Inauguration Day, the mission was clear: speak in a voice that resonated with real Americans and make sure our MAGA message could not be ignored.

Billy McLaughlin, former White House director of digital content, with the "oMg, diD tHe wHiTE hOuSE reALLy PosT tHis?" sign he placed on the North Lawn.